RETENTION & ATTRITION ANALYTICS FOR FIELD STAFF Next Case Study

Client Organization:

$1Billion Financial Services arm of India's well known industrial group.

Project Owner:

CEO, Rural Financing Business

The Problem:

Field sales teams recruited in rural areas suffer from 45-50% attrition in the first six months. Retention drivers change substantially with geography.

The Solution:

Integration of diverse sources of pre-recruitment data such as interview records, referral information, demographics, manager information etc., and building descriptive & predictive analytics models on the integrated data repository. The output was an appropriate recommendation on what types of hires are likely to have better retention in a particular region.

Tools & Technologies:

Cassandra, Tableau and R