TEXT & MEDIA ANALYTICS FOR PROFILING POTENTIAL CUSTOMERS Next Case Study

Client Organization:

One of India's top-5 financial services company, Mumbai

Project Owner:

Head Of Institutional Equity

The Problem:

Relationship managers within our client organization wanted to find up-to-date information about current & potential customers using the data shared by them in the public domain using one or more web-based social networks.

The Solution:

Quadratyx is building a big data stack along with a customized web-crawlers, with preprocessing and natural language processing layers implemented to filter out all unnecessary information from the collected data.

Tools & Technologies:

Complete Cloudera Hadoop stack plus Nutch, Solr, R and Stanford NLP software.